Must Have Product Information Management Features For High Growth DTC Brands
Must Have Product Information Management Features For High Growth DTC Brands Bhaskar Sarma Writer The unsexy workhorse of DTC growth is the product page where traffic from ads, emails, and campaigns actually converts to sales. As brands grow, they also tend to...
6 DTC product content logistics challenges only a PIM can fix
6 DTC product content logistics challenges only a PIM can fix Bhaskar Sarma Writer Logistics is not just central to war, but to the functioning of civilization; last month’s Suez Canal blockage is estimated to have cost the shipping industry an eye-watering $9.6bn...
DTC Brands Highest Returns In 2021: 8 Experts Weigh In
DTC Brands Highest Returns In 2021: 8 Experts Weigh In Bhaskar Sarma Writer “Where should DTC companies invest the most if they want the highest returns in 2021?|” I reached out to a diverse group of people from the DTC ecosystem for an answer, and heard back from...
5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)
5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There) Bhaskar Sarma Writer “Stories sell!” This vague truism is the branding or marketing equivalent of, and about as actionable as the other greatest hits...
What’s the difference between a Product Information Management (PIM) system and Content Management System (CMS)?
What’s the difference between a Product Information Management (PIM) system and Content Management System (CMS)? Brian Hennessy Talkoot CEO and Co-Founder Though their names suggest they have similar functionality, Product Information Management (PIM) and Content...
What is a PIM 2021?
What is a PIM 2021? Brian Hennessy Talkoot CEO and Co-Founder Since we’ve all just lived through the greatest surge in online buying the world has ever seen, it’s probably a good time to refresh everyone’s understanding of what a Product Information Management (PIM)...
Why eCommerce Brands Should Care About Product Page Descriptions
Why eCommerce Brands Should Care About Product Page Descriptions Deb Mecca Writer Buyers have certain expectations that require eCommerce stores to showcase and communicate products in ways that both tell stories and educate consumers. Surprising and delighting site...
The iOS14 Privacy Apocalypse Might Save Hundreds Of DTC Brands
The iOS14 Privacy Apocalypse Might Save Hundreds Of DTC Brands Bhaskar Sarma Writer Apple’s iOS14 update, which is currently rolling out, has a number of privacy-focused features that will make it harder for apps like Facebook to collect user clickstream data...
Embracing agility at the most critical moment of the shopper’s journey
Embracing agility at the most critical moment of the shopper’s journey Derwyn Harris Talkoot CPO and Co-Founder Announcing an integration between Talkoot x Shopify Shopify has brought D2C commerce to the masses. A store can be created in less than an hour. There are...
Three low cost ways to increase conversion rates through Agile Product Storytelling
Three low cost ways to increase conversion rates through Agile Product Storytelling Brian Hennessy Talkoot CEO and Co-Founder The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually means...