From SEO to GEO: How Product Content Drives Ecommerce Growth (Snickers)
From SEO to GEO: How Product Content Drives Ecommerce Growth (Snickers) Anna Rillahan Talkoot Chief Growth Officer In this post, I break down how brands can optimize product content for generative engine optimization and how a brand like Snickers can leverage content...
The Hidden Friction Between Sales and Content, And Why It’s Costing You the Digital Shelf in 2026
The Hidden Friction Between Sales and Content, And Why It’s Costing You the Digital Shelf in 2026 Dan Flood Talkoot Head of Sales Sales teams at dominant consumer brands are still doing what made them successful: Winning distribution. Winning placement. Winning promo....
Product Storytelling: the critical skill for the next stage of commerce
Product Storytelling: the critical skill for the next stage of commerce Brian Hennessy Talkoot Co-Founder & CEO In a world of infinite shelf space and AI-driven discovery, product stories are infrastructure, not a marketing tactic. Mass Market Brands are Alive and...
Product Storytelling Platform Acquires Copywriting Studio Thread, Uniting Leaders in AI Tech and Creative Storytelling
Product Storytelling Platform Acquires Copywriting Studio Thread, Uniting Leaders in AI Tech and Creative Storytelling AnnaRillahan Talkoot Chief Growth Officer The acquisition marks the future of ecommerce storytelling, where technology accelerates imagination and...
Do People Read Product Descriptions?
Do People Read Product Descriptions? Liz Griffith Senior Copywriter Five reasons they’re the ultimate closers Ever wonder why some products sell better than others? The answer might be in the details – specifically, the product details on the PDP. By the time shoppers...
Talkoot Welcomes Sean Wang as Director of AI to Advance Agentic AI Capabilities
Talkoot Welcomes Sean Wang as Director of AI to Advance Agentic AI Capabilities Anna Rillahan Talkoot Chief Growth Officer Talkoot is thrilled to welcome Sean Wang as Director of AI. In this role, he’ll work closely with the engineering team and report to Jason...
How brands can get their products to appear in AI Chatbot results: Generative Engine Optimization (GEO)
How brands can get their products to appear in AI Chatbot results: Generative Engine Optimization (GEO) Brian Hennessy Talkoot Co-Founder & CEO AI chatbots like ChatGPT, Perplexity and Claude won’t be overtaking Google’s search dominance just yet. But it’s clear...
How leading enterprise brands scale their ecommerce content operations
How leading enterprise brands scale their ecommerce content operations Anna Rillahan Talkoot Chief Growth Officer In the rapidly-evolving world of ecommerce, enterprise retailers face a significant challenge—producing high-quality, high-volume product content that...
How to optimize product content for large language models
How to optimize product content for large language models Brian Hennessy Talkoot Co-Founder & CEO Some call it Large Language Model Optimization (LLMO). Others are calling it Generative AI Optimization (GAIO). Still others are labeling it Answer Engine...
Talkoot Wins Fastest Implementation for the 10th Season
Talkoot Wins Fastest Implementation for the 10th Season Anna Rillahan Talkoot Chief Growth Officer G2 just released their Winter report, and we’re excited to announce Talkoot won the Fastest Implementation Badge for the 10th time! Every season, G2 picks one top...