Marketing Operations in Direct-to-Consumer Brands Must Embrace Agile Software Practices and Mindset
What does the rise of direct-to-consumer (D2C) businesses mean and how do I take advantage of it?
If you read carefully the articles we came across this week that discuss different D2C issues, you will see that underlying all the hullabaloo is a call-to-action for marketing operations to embrace technology in order to become an integral part of the D2C future. Most of these articles identify pain points and attempt to describe the problem, but they don’t offer much in the way of a solution.
Product manager, editors, writers and sales people, we think, must embrace software practices honed over decades by developers and tech companies. Marketing operations have to evolve from a rigid “waterfall” style work world to an agile and iterative world where change is the norm and no longer dreaded but met with enthusiasm. This requires both process change as well as new kinds of solutions such as Talkoot.
Summary: This articles reviews Doug Stephens (Retail industry futurist) presentation at the annual VOICES meeting. It highlights the need for community (aka D2C) in an eCommerce world.
Summary: Noam Schwartz describes how customers can improve D2C through a unified Value Chain. We also provided further insights in our recent blog.
Summary: Sarah Brown brings together the intimacy of D2C with the need for a more agile approach to needed to make this work.
Summary: Marc C Close describes how current fashion industry supply chain can’t keep up to our current hyper-connected digital world. Going on to state that technology and agility are necessary.
Final Fun link
Summary: Diana Budds describes the importance of consistency in message even when you message is nothing.