A key trend in 2017 for the apparel industry is its embrace of agile software methodologies

From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. To get the right products to market quickly, fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy. Zara, for example, can design and produce a garment and have it ready to sell in an unheard-of 15 days. Speed to market is critical for today’s social media and celebrity-driven consumers. Research shows that 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. And when these consumers arrive at a product detail page, testing proves that rather than emotional brand marketing, it’s reassuring and accurate product content that converts.

What Were the Biggest Ecommerce Trends in 2017?

Summary: Nikky Gillilan highlights the trends of 2017. Not surprisingly the list includes: mobile, customer centric, Amazon, and AI.

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

Summary: Tracey Wallace provides some great stats on eCommerce trends. 

How Agile and Zara Are Transforming The US Fashion Industry

Summary: Steve Denning wrote this back in 2015 regarding how agile software methodologies will be used to transform the fashion industry. 

How to Make Your Product Copy More Persuasive

Summary: Kali Hawlk reiterates the importance of copy resonates. It’s not just about copy. 

A/B Testing: Product Page Testing Increases Conversion 78%

Summary: John Tackett uses software approach of A/B testing to show the importance of content continuity. 

Brands – Stop Worrying About Being Unique and Start Focusing on Bringing Your Emotional Positioning to Life

Summary: Ewen Haldane reminds us that being unique is not everything and provides the best quote of the day: “The resulting melee in such a confined conceptual space is a bit like watching a knife fight in a phone box”.