A key trend in 2017 for the apparel industry is its embrace of agile software methodologies
From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. To get the right products to market quickly, fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy. Zara, for example, can design and produce a garment and have it ready to sell in an unheard-of 15 days. Speed to market is critical for today’s social media and celebrity-driven consumers. Research shows that 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. And when these consumers arrive at a product detail page, testing proves that rather than emotional brand marketing, it’s reassuring and accurate product content that converts.
Summary: Nikky Gillilan highlights the trends of 2017. Not surprisingly the list includes: mobile, customer centric, Amazon, and AI.
Summary: Tracey Wallace provides some great stats on eCommerce trends.
Summary: Steve Denning wrote this back in 2015 regarding how agile software methodologies will be used to transform the fashion industry.
Summary: Kali Hawlk reiterates the importance of copy resonates. It’s not just about copy.
Summary: John Tackett uses software approach of A/B testing to show the importance of content continuity.
Summary: Ewen Haldane reminds us that being unique is not everything and provides the best quote of the day: “The resulting melee in such a confined conceptual space is a bit like watching a knife fight in a phone box”.