Ecommerce and blockchain in 2021: opportunities and challenges
Ecommerce and blockchain in 2021: opportunities and challenges Bhaskar Sarma Writer If you are an eCommerce operator, it’s impossible to miss the hype around blockchain, and associated technologies like cryptocurrencies. So you may ask, is it one of those...
G2 names Talkoot the most implementable in the PIM software category
G2 names Talkoot the most implementable in the PIM software category Bhaskar Sarma Writer And we are grateful to our wonderful customers who have left thoughtful, detailed and honest reviews. We could not have gotten here without you. You can read all the reviews...
Fashion, Footwear and Beauty: Three D2C Winners
Fashion, Footwear and Beauty: Three D2C Winners Bhaskar Sarma Writer What are the top DTC brands in fashion, beauty, and footwear categories, and how do they manage to keep their product story straight? This article seeks to answer the second question by analyzing the...
How to (and not to) use AI for your product copywriting
How to (and not to) use AI for your product copywriting Brian Hennessy Talkoot CEO and Co-Founder What is AI copywriting great for? What is it not so great for? How to use it to streamline your product copywriting? I first read about AI copywriting tools in...
5 Fashion DTC Brands Transforming The Humble Product Description With Irresistible Storytelling
5 Fashion DTC Brands Transforming The Humble Product Description With Irresistible Storytelling Bhaskar Sarma Writer For select fashion brands, 2021 could be the year of exponential growth. With the pandemic ebbing in America and people starting to throng...
Must Have Product Information Management Features For High Growth DTC Brands
Must Have Product Information Management Features For High Growth DTC Brands Bhaskar Sarma Writer The unsexy workhorse of DTC growth is the product page where traffic from ads, emails, and campaigns actually converts to sales. As brands grow, they also tend to...
6 DTC product content logistics challenges only a PIM can fix
6 DTC product content logistics challenges only a PIM can fix Bhaskar Sarma Writer Logistics is not just central to war, but to the functioning of civilization; last month’s Suez Canal blockage is estimated to have cost the shipping industry an eye-watering $9.6bn...
DTC Brands Highest Returns In 2021: 8 Experts Weigh In
DTC Brands Highest Returns In 2021: 8 Experts Weigh In Bhaskar Sarma Writer “Where should DTC companies invest the most if they want the highest returns in 2021?|” I reached out to a diverse group of people from the DTC ecosystem for an answer, and heard back from...
5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)
5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There) Bhaskar Sarma Writer “Stories sell!” This vague truism is the branding or marketing equivalent of, and about as actionable as the other greatest hits...
What’s the difference between a Product Information Management (PIM) system and Content Management System (CMS)?
What’s the difference between a Product Information Management (PIM) system and Content Management System (CMS)? Brian Hennessy Talkoot CEO and Co-Founder Though their names suggest they have similar functionality, Product Information Management (PIM) and Content...