Talkoot Blog
Discover the latest trends in DTC eCommerce, product information management and content marketing. Gain insights into the newest product experience best practices to help you win the digital shelf.
What’s the difference between a Product Information Management (PIM) system and Content Management System (CMS)?
Though their names suggest they have similar functionality, PIM and CMS are very different applications built for different stages in a product content pipeline that extends from product creation through the retail sale.
What is a PIM 2021?
A PIM should be easy to populate with content and data via file upload, data entry or integration with other information systems.
Why eCommerce Brands Should Care About Product Page Descriptions
Product page descriptions should always explain why buyers should care about the products they are interested in purchasing.
The iOS14 Privacy Apocalypse Might Save Hundreds Of DTC Brands
iOS14 might make it harder to create personalized ads on Facebook, but smaller DTC and eCommerce brands might be able to post impressive growth. Here’s how…
Embracing agility at the most critical moment of the shopper’s journey
It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.
Three low cost ways to increase conversion rates through Agile Product Storytelling
The result will be steadily rising conversion rates and higher traffic across all your product pages, which all add up to greater revenue.
Talkoot sees rapid revenue growth amid covid crisis
Talkoot, the first agile product storytelling application built to serve the fastest growing DTC brands, announced strong Q1 2020 results.
What Covid taught me community is an essential need
They’re selling drink kits. But what we’re buying is community.
3 essentials for creating high-converting product copy. Learn from today’s fastest growing brands.
Did you know stories are 22x more memorable than information alone? A great story has the power to double conversion.
![[Webinar Recap] Put your brand language on autopilot](https://talkoot.com/wp-content/uploads/2021/05/BrandCenter-Webinar-Recap-400x250.png)
[Webinar Recap] Put your brand language on autopilot
What steps can you take to make sure your verbal identity scales properly with every category, region, and collection on every product page?
Introducing Brandcenter
Talkoot, today announced the launch of a verbal identity engine that will ensure the accuracy and consistency of brand voice across commerce channels.
What makes Talkoot Product Information Management System (PIM) different?
Talkoot is a Product Information Management system born from the product content demands of direct to consumer apparel and footwear brands.
Filling the gap in ecommerce
Today we are excited to share a sit-down conversation between Brian Hennessy, Talkoot’s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta.
No One Likes the Word Moist
Recently the Talkoot product and engineering team has been building up to one of these unforgettable moments. BrandCenter™.
Which DTC experience are you building: a cash machine or a campfire?
Brands that can build campfires, should.